Web · Intermediate· 4–5 hours

Website Strategy

Build a website that closes business — not just looks nice.

Overview

A strategic framework for planning, designing and shipping a website that acts as your best-performing salesperson.

You will learn to

  • Plan a site around business goals, not page counts
  • Apply UX principles that lift conversion
  • Ship performance and accessibility as first-class concerns

Curriculum · 6 lessons

  1. 01

    Planning a Website

    The brief that saves 40% of the budget.

    45 min
  2. 02

    UX Principles

    The rules that separate polish from performance.

    40 min
  3. 03

    Conversion Optimisation

    Compounding tests instead of vanity redesigns.

    50 min
  4. 04

    Website Performance

    Speed as an SEO and revenue lever.

    40 min
  5. 05

    Accessibility

    Design that includes everyone — and ranks better.

    35 min
  6. 06

    Landing Pages

    The anatomy of a page that converts.

    45 min

Recommended resources

Browse the Resource Library →

Next learning path

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Put it into practice

Services, insights and case studies

Insight
Your website is your best salesperson — or your worst. Rarely in between.
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