Strategy · Framework 6 min

Competitor Snapshot

A guided framework for scoring yourself against two rivals.

Score each dimension from 1 (weak) to 5 (excellent) for yourself and two competitors. Honest scoring produces a useful comparison; generous scoring produces nothing.

Brand & positioning

Your business
Competitor A
Competitor B

Website experience

Your business
Competitor A
Competitor B

Content quality

Your business
Competitor A
Competitor B

Search visibility

Your business
Competitor A
Competitor B

User experience

Your business
Competitor A
Competitor B

AI adoption

Your business
Competitor A
Competitor B

Digital maturity

Your business
Competitor A
Competitor B
Live: you 60 · A 60 · B 60