Revenue · Channel Strategy
Own the guest relationship.
Stop renting it from OTAs.
Channel strategy and direct booking systems engineered to reduce OTA dependency and grow owned revenue across the booking journey.
Why it matters
Every booking lost to an OTA is 15–25% in commissions and a guest relationship you don't own. A direct booking strategy compounds — every quarter you reclaim more of your revenue.
What we deliver
The full direct booking strategy system.
Channel Mix Audit
Current OTA dependency, commission load and direct booking baseline.
Direct Booking Incentives
Best-rate guarantee, loyalty perks and exclusive package structure.
Booking Funnel Engineering
Web, booking engine and payment flow optimised for conversion.
Email & CRM
Pre-stay, on-stay and post-stay journeys that drive repeat direct bookings.
Loyalty & Referral
Owned guest database growth and referral mechanics.
Rate & Parity Strategy
Pricing logic that protects direct channel competitiveness.
Outcomes
Measured against bookings.
OTA dependency
Direct booking share
Repeat guest rate
How we work
A defined process.
Channel & Revenue Audit
Mapped channel mix, commission load and direct booking opportunity.
Direct Strategy
Incentives, rate logic, funnel design and CRM architecture.
Implementation
Web, booking engine, email and loyalty systems rolled out.
Optimisation
Quarterly review of channel share, commissions and direct conversion.
Questions
Frequently asked.
Will we lose OTA bookings?+
No — we use OTAs strategically for discoverability and shift the marginal booking to direct channels over time.
How fast can we reduce OTA dependency?+
Most clients see meaningful shift in 6–9 months and structural change in 12–18 months.
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