Hospitality · Intermediate· 6–8 hours

Hospitality Marketing Mastery

Fill rooms, own the guest relationship, escape OTA dependence.

Overview

A complete operator's curriculum for lodges, camps, hotels and boutique properties competing in East Africa's hospitality market.

You will learn to

  • Reduce OTA dependency and grow direct-booking revenue
  • Design a brand that commands premium rates
  • Build a repeatable digital acquisition system

Curriculum · 8 lessons

  1. 01

    Hotel Marketing Fundamentals

    The commercial model behind every profitable property.

    40 min
  2. 02

    Direct Booking Strategy

    Reclaim 40–60% of OTA margin in 12 months.

    55 min
  3. 03

    Hospitality Branding

    Turn a lodge into a destination brand.

    45 min
  4. 04

    Guest Journey Design

    From first Google search to post-stay loyalty.

    50 min
  5. 05

    Reputation Management

    Engineer review velocity and sentiment.

    35 min
  6. 06

    Hospitality SEO

    Rank for the queries that convert travellers.

    60 min
  7. 07

    Google Business Profile

    The channel that quietly outperforms paid ads.

    45 min
  8. 08

    AI for Hospitality

    Where AI pays back fastest in 2026.

    40 min

Recommended resources

Browse the Resource Library →

Next learning path

Digital Marketing Foundations

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Services, insights and case studies

Insight
Why East African lodges lose 60% of direct bookings — and how to fix it.
Hospitality Marketing
Hospitality
Hospitality AI
AI Agents · Guest Experience
Insight
AI agents at the front desk: what actually works for East African hotels in 2026.
AI & Automation
Academy
Digital Marketing Foundations
Beginner · 5 hours
Hospitality
Hospitality SEO
Search · Discoverability
Resource
The Hospitality Growth Playbook
Playbook · Hospitality