Paid Acquisition · ROAS
Performance campaigns built around bookings.
Not impressions.
Google and Meta campaigns engineered around traveller intent, seasonality and the booking math — built to compound, not to burn budget.
Why it matters
Hospitality paid media is misunderstood. We build campaigns around booking-window seasonality, source-market segmentation and lifetime guest value — not vanity metrics.
What we deliver
The full performance marketing system.
Source-Market Segmentation
Campaigns mapped to source markets, intent and seasonality.
Google Ads
Brand, destination, comparison and remarketing across Search and Performance Max.
Meta Ads
Inspiration, retargeting and lookalike campaigns across Instagram and Facebook.
Creative Production
Hospitality-grade ad creative — photo, video, motion.
Tracking & Attribution
Booking event tracking, server-side CAPI and ROAS attribution.
Optimisation Cadence
Weekly optimisation, monthly strategy reviews.
Outcomes
Measured against bookings.
Direct booking ROAS
Booking cost per acquisition
Off-season demand
How we work
A defined process.
Strategy & Tracking
Source-market plan, account architecture, tracking and attribution setup.
Creative & Launch
Ad creative production and structured campaign launch.
Optimise & Scale
Weekly optimisation, scaling profitable campaigns, killing losers.
Questions
Frequently asked.
What's the minimum monthly media budget?+
We recommend USD 2,500/month media minimum for meaningful learning velocity.
Do you charge a media commission?+
We work on flat retainers — no commission on spend, no incentive to inflate budgets.
More from the Hospitality Hub
Ready to grow your property?
Start with a free marketing audit or book a strategy session with our hospitality team.