Marketing · Beginner· 5 hours

Digital Marketing Foundations

The strategic operating system for modern marketing.

Overview

For founders, marketing leads and operators who want to move from ad-hoc tactics to a coherent, measurable growth engine.

You will learn to

  • Design a marketing strategy that maps to business outcomes
  • Build customer personas that shape every campaign
  • Run funnels that convert instead of leak

Curriculum · 6 lessons

  1. 01

    Marketing Strategy

    How to build one that survives contact with the market.

    50 min
  2. 02

    Customer Personas

    The document that focuses every decision.

    40 min
  3. 03

    Digital Funnels

    Awareness, consideration, conversion — engineered.

    45 min
  4. 04

    Content Marketing

    Content as compounding asset, not disposable output.

    50 min
  5. 05

    Email Marketing

    The highest-ROI channel most brands ignore.

    45 min
  6. 06

    Performance Marketing

    Turn paid media into a predictable P&L line.

    60 min

Recommended resources

Browse the Resource Library →

Next learning path

Website Strategy

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Put it into practice

Services, insights and case studies

Insight
Why East African lodges lose 60% of direct bookings — and how to fix it.
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Service
PERFORMANCE CAMPAIGNS THAT TURN ATTENTION INTO REVENUE
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Insight
From traffic to revenue: building a measurement system that actually compounds.
Digital Advertising
Hospitality
Social Media Marketing
Content · Brand Distribution
Hospitality
Hospitality AI
AI Agents · Guest Experience
Service
PERFORMANCE MARKETING
Service